Guaranteed PURE
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
100% PURE™ isn’t just our name
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
About our item
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
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We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people
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We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people
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We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people
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We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people
Kick-Start Your Clean Beauty Routine
